GREG LEMOND ESTABLISHES NEW COMPANY FOR INNOVATIVE CYCLING PRODUCTS
Three-time Tour de France winner launches LeMond Inc., flagship product is the LeMond Revolution.
MINNEAPOLIS – February 1, 2013 – Greg LeMond today announced the launch of a compelling new cycling venture, LeMond Inc., with its initial product being the already-established LeMond Revolution Indoor Trainer. In its third year of production, the Revolution is a direct-drive indoor trainer which is unique in its ability to capture the same feeling as riding outside on the road.
It is widely acknowledged as the finest indoor cycling trainer currently on the market, and has been used at the Tour de France by the Garmin team, which rode the LeMond Revolution in their warm-up prior to winning the team time trial stage in the 2011 edition.
LeMond plans to release a line of Revolution compatible accessories designed by Greg and his inspired ensemble of innovators. “For the last 30 years I have been passionate about design and technology. This new company gives me the opportunity to dream again. For starters, I am excited to bring LeMond to Minneapolis. The community here is full of engineers, developers, and designers with a serious passion for cycling and I really look forward to drawing from this deep talent pool. ”
“The Revolution trainer will serve as our foundation,” continues LeMond, who won the Tour de France in 1986, 1989 and 1990, and was also twice pro world road race champion.
With LeMond acquiring manufacturing and distribution rights, existing LeMond Revolution dealers and enthusiasts can expect a higher level of service, support and new products in 2013 and beyond.
“We plan to change the way all cyclists relate to cycling, starting with indoor trainers,” said LeMond. “As we create new products, our goal will be the integration of the cycling experience in all of its forms. Cycling is going through a dramatic transition and we are ready to step up and play a role in its future. This future is bright and LeMond will be there with the products to make our cycling experiences more meaningful, successful, and safe.”
“More than 80 million people in the U.S. alone are riding their bikes regularly, so I’m excited to be a part of this growing industry and the future of cycling.”
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